“The main goals for the redesign were to provide complete and detailed product information needed by our consumers to make an informed purchase decision, facilitate that purchase decision through our e-commerce partner links and store locator, and supply valuable content to our DIY audience to encourages return visits,” said Linda Mueller, website manager for SKIL Power Tools.
The product guide is a key feature of the site, and has been greatly expanded with increased functionality making it easy for visitors to find the right tool for the job. A product selector enables visitors to quickly narrow tool selections based on desired features such as voltage, horsepower or blade diameter. The Tool Basics and Tool Use links provide valuable information for consumers unsure which model is best suited for their needs. Buy Now links to SKIL’s online partners are only three clicks from the home page supplying site visitors with easy access to a variety of buying options for both power tools and accessories.
Consumers have several opportunities to expand their DIY knowledge in the Use Your Skil section with projects tips and advice provided by the SKIL Experts, Lou Manfredini and Mark Clement. Site visitors can even submit their own home improvement related questions to be answered by Manfredini or download project plans in How To. “We have plans to expand this section in 2007 with some fun new features. Our goal is to help provide knowledge and quality tools that build confidence and enable DIY’ers to complete their projects successfully. I encourage DIY’ers of all levels to sign up for our enewsletter so we can help them continue to build their Skil.” Linda something something.
About Skil Power Tools
Skil Power Tools is a leader in portable electric power tools and accessories serving the consumer and professional construction markets. Skil is proud to deliver a complete line of power tools that are designed and engineered to help DIYers turn their houses into homes, while providing professionals tough, cost-conscience tools for the jobsite. For more information about Skil Power Tools visit www.skil.com or call toll-free 877-SKIL-999.
###